This is a new product, catering to people who would like to build their own food production system at home. Similar to gardening using the method of hydroponics (growing plants without soil) aquaponics uses fish to help grow plants.
Similar to other DIY programs, easy DIY aquaponics is the only offer on the market that teaches and instructs users in the most popular and successful methods of using aquaponics for food production.
This includes the use of grow bed media in an ebb and flow system using a bell siphon. For more information on this please read the article: Ebb and Flow vs. Deep Water Culture.
I don’t know about the product as I haven’t tried it yet, but I loved the video on the homepage. It’s work a look. Check it out 
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When I get a copy, I’ll do a complete review here.